DATELINE NBC AND K-SISE TACKLE THE LINK BETWEEN POVERTY AND CHILDHOOD ASTHMA
Sunday, January 5th, 2014, 7-8pm Dateline NBC -- On Sunday, January 5th, 2014 at 7pm NBC's Dateline will air "Breathless," an investigation of the link between poverty and childhood asthma. Charged with the task of telling the characters’ story through song, Dateline hired K-SISE to write and produce the music for the episode. The theme song, “I Can’t Breathe”, explores the struggles families face in impoverished communities, and the connection to childhood asthma. Lines like: “It’s cracks in the buildings, that bring the nasty roaches in/ It’s leaks that cause mold, secondhand smoke that spin/ Coughing to asthma, where breath becomes gold/ Defibrillate the face to make the lungs unfold”, highlight the specific and unique challenges people face in poverty-stricken areas.
K-SISE’s music uses provocative words, imagery and style to tell a story about the world as he sees and experiences it. Growing up in Hollis, Queens, asthma was a problem for many of his friends and family, making the creative partnership hit close to home.
Dateline released the “Breathless” sneak peek video, featuring “I Can’t Breathe” written and produced by K-SISE, helping set the stage for the full episode, and will also release a music video for the song. Visit NBCnews.com to view the sneak peek, music video, and for more information about the investigation.
K-SISE has performed all over the world opening for and performing with artists such as Kanye West, Busta Rhymes, Q-Tip, Les Nubians, Andres Levin, Cucu Diamantes, and MOP. In 1999, he partnered with Junclassic to form Dynamix, and released numerous albums and mixtapes. X Factor, K-SISE’s first solo project, was released in March 2010. The project boasts features from Sean Price, Junclassic, and Iron Lyon. His second solo project, Rewind + Replay, was released in June 2011. Notable performances include the Brooklyn Hip Hop Festival, Warped Tour, House of Vans, PS1, Greenhouse, Tammany Hall, Prospect Park, and Public Assembly. K-SISE has been featured on several singles released internationally. He is also a teaching artist for NYC youth, and built a studio for Adobe Youth Voices, creating and launching their NYC based advanced music production program.